Job Description
Company Description
The Middle East Broadcasting Networks, Inc. (MBN), a non-profit news organization, operates Alhurra Television and Radio Sawa under a grant from the US Agency for Global Media (USAGM). These platforms provide accurate and unbiased information about America, its policies, and its people, while fostering open dialogue on important issues, including human rights and freedom of speech. MBN is committed to delivering in-depth discussions often absent in Arabic-language media. Additionally, MBN actively engages online audiences through its digital properties and social media platforms, seamlessly integrating this content into TV and radio programming.
Role Description
We are seeking a full-time on-site Digital Marketing Manager to join our team in Dubai, United Arab Emirates. In this role, you will plan, execute, and monitor digital marketing campaigns to enhance brand awareness and audience engagement. Key responsibilities include overseeing social media marketing strategies, analyzing web analytics to measure campaign performance, and driving lead generation initiatives. You will also collaborate across teams to ensure the alignment of digital marketing strategies with organizational goals.
Qualifications
Expertise in Social Media Marketing with a strong understanding of various platforms and audience engagement strategies. Proficiency in Lead Generation and experience in implementing campaigns to drive potential customer acquisition. Proven skills in Digital Marketing, including planning and executing advertising campaigns and online market outreach. Strong knowledge of Web Analytics to monitor and optimize campaign performance effectively. Solid foundation in Marketing principles and a strategic approach to targeting a global audience. Excellent organizational and communication skills with the ability to manage multiple projects simultaneously. Experience in the broadcasting or media industry is highly desirable. Bachelor’s degree in Marketing, Communications, Business, or a related field required.