Job Description
Company Overview Persona is a dynamic branding specialist dedicated to crafting compelling and innovative brand experiences across diverse industries, including F&B (Food & Beverage), FMCG (Fast-Moving Consumer Goods), beauty, and fashion accessories. We focus on creativity and quality execution to ensure our brands resonate strongly with their target audiences.
Position: Operations Executive (On-Ground) The Operations Executive (On-Ground) will be a critical, hands-on member of the team, responsible for ensuring smooth operational execution, focusing heavily on packaging logistics, supplier management, and on-ground brand presence. This role requires a high degree of efficiency, attention to detail, and proactive engagement with external partners and retail environments.
Key Responsibilities Packaging & Supplier Management Supplier Sourcing & Evaluation: Identify and evaluate potential packaging suppliers to ensure the highest standards of quality, optimal cost-effectiveness, and strict alignment with established brand guidelines. Quality Control & Feedback: Review and assess all packaging samples, providing structured, clear, and actionable feedback to suppliers to meet both design aesthetics and functional requirements. Inventory Management: Conduct regular packaging inventory checks to accurately track stock levels, anticipate needs, and implement measures to avoid supply chain disruptions. Operational Execution & Logistics Order Fulfillment: Precisely package and prepare online orders with speed, accuracy, and efficiency to ensure timely dispatch. Kitchen & Delivery Coordination: Act as the primary liaison, collaborating with suppliers and production kitchens to arrange orders, manage deliveries, and ensure seamless operational execution from production to fulfillment. Receiving & Verification: Receive and meticulously check all product and packaging deliveries against specifications, ensuring full compliance with brand standards and order accuracy. Compliance Support: Assist in gathering and delivering necessary materials and documentation to support compliance processes, including managing shelf-life testing and facilitating DM (Department of Municipalities/regulatory) approvals. Photoshoot Support: Provide on-ground operational support during brand photoshoots to ensure all logistical needs (product, packaging, props) are met. Brand Expansion & On-Ground Presence Market Introduction: Support the on-ground brand expansion strategy by proactively visiting retailers and coffee shops. Brand Presentation: Introduce the brand to key contacts at retail locations, effectively communicating the brand story and value proposition. Sample Delivery: Deliver product and packaging samples to potential retail partners as part of business development and relationship-building efforts. Qualifications & Skills Proven experience in logistics, operations, or supply chain management, preferably within the F&B, FMCG, or retail sectors. Exceptional organizational skills and a high degree of attention to detail. Strong communication and negotiation skills for effective supplier and partner management. Ability to work proactively and independently in a fast-paced, on-ground environment. Familiarity with inventory control practices and order fulfillment processes. Must be willing and able to travel frequently to supplier sites, production kitchens, and retail locations within the designated area.